Introducing: Woodrift & Co Brand Identity
Woodrift & Co is a brand new brand, created by Studio Robazzo as a way to distinguish our artisanal handmade wooden products from the variety of high-tech custom design services we offer as a professional multi-disciplinary design firm.
A play on words, the name of this offshoot brand, Woodrift, comes from flipping the order of syllables in the word "driftwood," our primary product material.
The logo graphic was inspired by the tree rounds which constitute our best selling product line, the West Coasters.
We went through several design iterations before arriving at the final logo and brand identity; we wanted it to be simple, clear and clean. Below is one of our favourite rejects... cool but hard to read!